Those are really the basics, but it's surprising to see how often we fall short even there. Consider your audience, age, demographic, platforms, and platform affordances.ģ Rank your KPI's: What are you hoping to achieve? Design your strategy, time horizon, customer deliverables, then the digital asset, creative, community, and merchandise strategy from there. Identify the target audience: Deliver the right content on the right platforms. Unfortunately our email is down right now, so for the time being we ask that you please join the group we set up for early access to get the demo, or to.
TITANIC HONOR AND GLORY DEMO 3 OCULUS VR DOWNLOAD
Your experience should spark joy, play, and interactivity for fans.Ģ. NOTICE TO CONTRIBUTORS FOR EARLY ACCESS: The VR version of Demo 3 is now up and available for early download for those who've donated 15 or more. Understand the new Medium: The Metaverse is a persistent virtual social experience that enables others to act and co-create within it. If you're thinking about building a branded Metaverse experience, just remember these basic guidelines:ġ. Branded games are becoming more complex when linked with digital and physical rewards. Everyone game has different challenges, rules, lore, and payouts. Games are the main expression in social spaces today (though experiences need not be all games) but not all games are alike. Just as web2 isnt about bringing documents online, #marketing in web3 is about social and community spaces and forging meaningful connections. Remember: this is about the transformation of our #digitalmarketing practices into to a VIRTUAL medium. By extension, that implies new user behaviors, cultures, and expressions. This is a new medium with new properties. Notice how too many of these Metaverse experiences were very literal expressions of the physical brand experience. brands thinking "why not bring my brick and mortar store -as it is- into the Metaverse?" This medium is not a physical space! Physical properties do not apply - there is no weight or gravity. Literalism is "the tendency for an individual to stick rigidly to only the observable phenomena," i.e. I'm all for experimentation and iteration so rather than critique any specific campaign, the ONE THING that irks me is this: literalism. Sure, there was a lot of reported player traction but the creative was sometimes far off. Last year we saw some brands enter the Metaverse with varying degrees of success.
TITANIC HONOR AND GLORY DEMO 3 OCULUS VR HOW TO
How to Avoid Virtual Cringe: How to deliver awesome #brand #Metaverse experiences.
0 kommentar(er)
